Even the most sophisticated databases rely on human beings to input data. So there is always the potential for misspelling, duplication, wrong postcodes or data being entered into the wrong field. ADM can cut down the margin for error by passing records through our 10-step data audit. This audit includes data de-duplication, data suppression, mailing preference service opt-outs (MPS, FPS and TPS), identifying deceased records, customers who have changed address (“goneaways”) and running your records through the Post Code Address Verification File software (PAF).
These simple tools mean ADM can ensure your database is as accurate as possible which will significantly reduce your wastage and therefore your costs. We deal with databases from 10,000 to 5 million records.
FREE Data Audit!
Put us to the test – send us your database and we will give your data a Free health-check. It will give you an invaluable look at just how accurate your data is. Call Julie Ray on 0844 880 6929 or email julie@advanceddirect.co.uk