Personalisation can substantially improve the response to your mailing piece. Often it is neither expensive nor complicated. We offer high-speed, high-quality personalisation on both inkjet and laser printed pieces. It maybe as simple as a personalised salutation, “Dear Paul” as opposed to “Dear Customer”, but research has shown that using ‘personalised or variable data’ will significantly improve your response. With our latest laser printing technology we can tie your personalised message in to your creative.
There are many more options that just the salutation – we can inkjet personalisation direct on to the mailing piece, the envelope, the polywrap or any position on the mailing. We can personalise a customer’s store map to feature their nearest store geographically. We can create an offer voucher with their name printed on it. One sided or two sided, the results are amazing. It’s these finishing touches that can really help to improve your response rate.
Call Julie Ray on 0844 880 6929 or email julie@advanceddirect.co.uk to find out more about how you can maximise the effectiveness of your mailings through targeted personalisation.