Background:
Alumni’s are a very significant community for universities,colleges and schools. A highly loyal group they are important ambassadors for any academic institutions. Their academic and pastoral testimonials can be harnessed to recruit new students to join an institution. They may return themselves for further study. As past students progress in their own career they are important ‘influencers’ and ‘advocates’. They or the organizations they work for may become important supporters and sponsors for their former place of study.
Established academic institutions may have Alumni mailing lists in 100’s of thousands.
Therefore its is vital to keep in regular communication with the Alumni community. Social media now of course plays a vital role in such communication but there is still an important part to play with regular mailings. These mailings might take many forms; Alumni magazines, handbooks, loyalty programs, newsletter, fund raising and campaigns.
In a worldwide education market where every student counts and every course needs filling it is vital that these mailings are handled efficiently. Overseas students account for a significant and growing proportion of Alumni databases. Choosing the wrong mailing solution for reaching overseas students can prove very costly.