How ADM solved the mailing conundrum for a major university:
A top ?? university with a mailing list of ???,000 approached ADM to solve their mailing problems. With budget pressures the Alumni mailing-program had to substantially reduce its cost whilst keeping up the frequency of its mailings. The mailing program consisted of a ??? page magazine mailed monthly/quarterly/yearly plus monthly newsletters and stop press mailing. The Universities in house resource was struggling with the volumes and the rising mailing costs both nationally and internationally.
- ADM’s database audit thoroughly cleaned the database to reduce the wastage.
- Our advice on mailing formats suggested the optimum formats to achieve lowest postage costs
- ADM’s state of the art mailing lines drastically improved mailing schedules data processing, ink-jetting, polywrapping, print storage and despatch
- ADM’s selection of the best the mailing solutions for each meant the University postage costs were reduced by ??%
- Frequency of mailings was increased.
- The costs of overseas mailing (??% of the Alumni database) were prohibitive. By choosing the right overseas mailing solution ADM reduced costs by ???
- In all ADM reduced the mailing and fulfillment cost of the University by ??%.