Data Management
Wizened data managers have a maxim GIGO. Garbage In Garbage Out. Even the most sophisticated databases rely on ‘real humans’ to input data. So there is always the potential for misspelling, duplication, wrong postcodes or data being entered into the wrong field. The key is to correct these errors before they get to the mailing stage. In some cases we find databases with 50% of the records inaccurate. If mailed that would mean significant losses in time and extra print and postage costs. Even if your database contains only 1% of inaccurate records, in a database of 50,000 that 500 wasted brochures, wasted postage and 500 missed chances to get to the right person. Inaccurately addressed mailings are also sure to upset your valuable customers. ADM can cut down the margin for error by passing records through our 10 step data audit. Including data de-duplication, data suppression, mailing preference service opt outs, MPS, FPS and TPS), identifying deceased records, customers who have changed addressed (Gone aways) and running your records through the Post Code Address Verification File software (PAF). The Postcode Address File (PAF®) is the contains over 28 million addresses it is most up-to-date and complete address database in the UK. PAF is an invaluable tool for creating and maintaining mailing lists and databases, as well as reducing the number of returned or undelivered items. These simple tools mean ADM can give you a robust database and significantly reduce your wastage and thus your costs. We deal with databases from 10,000 to 5 million records.
FREE Data Audit. Put us to the test send us your database and we will give your data a Free health-check. It will give you an invaluable appraisal into just how accurate your data is. Call Julie Ray……
Our services include:
- Data Merge
- Mailing List Preparation & Cleansing
- De-duplication
- Suppression
- Preference Service opt outs (MPS, FPS, TPS)
- Bereavement/Gone-Away
- Enhancement Including PAF Verification
- Mailsort
We understand concerns about the security of data. So data is held on a secure server accessible only by employees with the correct accreditation. It is held for a maximum period of 3 months at which point it is deleted from our systems unless you request otherwise. We back-up our data server daily and hold a copy securely offsite.
Your database will be clean and accurate and we will reduce your marketing costs by reducing wastage and postal costs.