The first step in the process is to get the data right. Even the most sophisticated databases rely on ‘real humans’ to input data. So there is always the potential for misspelling, duplication, wrong postcodes or data being entered into the wrong field. ADM can cut down the margin for error by passing records through our 10 step data audit. Including data deduplication, data suppression, mailing preference service opt outs (MPS, FPS and TPS), identifying deceased records, customers who have changed addressed (gone-aways) and running your records through the Post Code Address Verification File software (PAF). These simple tools mean ADM can give you a robust database and significantly reduce your wastage and thus your costs. Call Julie Ray 0844 6929 today or e-mail julie@advanceddirect.co.uk
