Company Profile
Multi-channel luxury childrenswear brand that delights in producing individual and exquisite designs for all ages of little girls.
Mailings
70K seasonal mailings quarterly, plus postcard mailings.
Customer demographic
AB1 Females, 35-50, married with 2 or 3 with children, predominantly in London and South East.
How important is direct mail to your business?
Very, it’s an invaluable way of ‘getting in’ to our customers homes and communicating our brand in a very tangible way.
What were the main mailing issues you faced?
High postage costs, high amounts of wastage and lack of flexibility on small mailings
How were ADM able to help?
They have provided us with low postage costs, efficient printing so low wastage, and enabled us to do smaller mailings. They were also able to advise without fuss on the postage cost of heavier weight brochures.
Why did you choose ADM?
For the smaller mailing opportunity and competitive prices.
What improvements have you seen since moving to work with ADM?
Definitely less stress, though postage rates are ever increasing ADM will always make sure they find the best rate out there.
What is your top mailing tip?
Postage is always such a huge cost element of any mailing, so my tip is to keep the weight below 100g to ensure the mailing is as cost effective as possible.