Profiling, Segmentation and Analysis
ADM can help you harness the power of your database. We are conversant with all the analytical tools that will enable you to get to know your customer better.
Setting up the database in an manner that it can be easily interrogated is key. ADM experience in data handling means we can offer insight at an early stage.
ADM will help you learn from your database. Remember a successful data base should not be over complicated. The whole point of a database is to make understanding your customer easier. ADM can cut through the jargon and give you some straightforward advice. We are conversant with all the analytical tools that will enable you to get to know your customer better.
- Customer Profiling . Geodemographic profiling based on postcode data is a simple process which will give you information on your customers economic status. ADM have connections to the major profiling systems. Its a straightforward, quick and surprisingly affordable.
- Data Selection and Data Analysis. Your database is the prime tool to find new customers. If you have a transactional data you would be able to identify customers by their buying behaviours.
- RFM analysis (recency, frequency and monetary) This analysis of your transactional data will tell you who are your best buyers, who spend the most who spends the most often. These are your ‘creme de la creme’ and it is these customers who will help you recruit more new prospects.
- Segmentation means being able to separate these key prospect into easy distinguishable mailing groups and then tailor your offer to them. In mailing terms the simple result of this segmentation might be you mail your best more often.